Making your brand clear, consistent & connected
From positioning to production to visuals, I help founders build brands that hold up and hold together.
Ways I Help Better Your Brand
Brand Foundations & Websites
Clarifying what you do, who it’s for, and why it matters
What we offer:
Brand positioning + audience clarity
Messaging framework + voice direction
Website structure + navigation strategy
Core page copy + design (Squarespace only)
This might be for you if…
You’re a founder refining (or redefining!) your positioning
Social Media & Content Workflows
Turning good ideas into consistent execution
What we offer:
Social media workflows + content creation
Blog copywriting, editing, and optimization
Podcast strategy + production
Email + distribution planning
Editorial calendar development
Scalable production systems
This might be for you if…
You’re a sole prop or small team who’s building marketing systems or tired of scrambling for content
Photography & Visual Identity
Imagery that reinforces who you are and what makes you unique
What we offer:
Personal brand + lifestyle shoots
Corporate headshots
Brand photography direction
Visual consistency guidelines
This might be for you if…
You’re an individual or organization looking to stop using stock images
No two brands are the same, and every organization has different needs. I price my work on a project-by-project basis, so we can start small and build depending on where you land.
“Karina made workflows for content that were easy to follow and reduced the amount of redundant work we were doing. The whole team was able to say what they mean and save time!”
Forward Spine & Sport