Why This Work Exists

• Why does this work matter to you personally?

• What feels most important about what you’re building right now?

Who This Is For

• Who do you feel most energized working with?

• Who do you want this work to be for, and who is it not for?

What You Believe

• What do you believe strongly about your work that others might not?

• What do you see others in your field doing that doesn’t sit right with you?

• What would you never want to compromise on?

Where This Is Headed

• If things are going well in a few years, what does your day-to-day look like?

• What do you want more of?

• What do you want less of?

What You Teach or Talk About

• What do people consistently ask you about?

• What could you talk about for an hour without notes?

• What topics do you find yourself explaining over and over again?

Practical Preferences

• What actually feels sustainable for you week to week?

• What topics do you not want to spend time on?

We’ll use this conversation to build clarity around your mission, audience, and content direction, so that everything else feels more aligned and intentional.